Who are your customers? How do they spend their time and money? What do they think about your brand? Where do they live?
Using a range of audience profiling tools, we can help you answer these questions and inform all aspects of your business – location planning, marketing strategy, media buying and more.
Whether understanding catchments, analysing competitor locations, or launching new sites, we can help you to reach your ideal customers.
Don’t have any customer data? We can help there too, advising on data acquisition techniques and accessing the latest market data to build a solid base for future marketing campaigns.
Whether it is planning a bespoke door drop campaign, scoping out new site locations, or plotting customer data to look for trends, our unique mapping software is limitless.
You could be looking to recruit staff, considering what product ranges to stock in specific stores, or determine franchisee boundaries.
As well as providing an end-to-end direct marketing service for many clients, we work with partner agencies to provide them with a range of tools to help with different aspects of their business.
We are happy to act as a bolt on specialist department for your agency, either as an up front partner or behind the scenes.
Every campaign is different. We work with clients to guide them through the various delivery options available to agencies and brands.
Our extensive experience means that there isn’t much that we don’t know about the UK’s third largest advertising channel. As an independent agency we help to get the best results for your campaign.
Door drops allow you to deliver your message directly into the hands of consumers.
Unaddressed leaflets, magazines, brochures and samples are effective ways to reach new customers across the UK and Europe. Our SMART targeting system is at the forefront of door drop planning, providing clients with the best ways to reach their ideal audience.
Royal Mail Door to Door
Delivery of unaddressed mail directly into the hands of consumers in the 30m UK households using Royal Mail’s network of postal workers.
Planning and managing these campaigns can be complex and time consuming. As an affiliate partner of Royal Mail we work with a range of organisations to provide a fast and trouble free booking solution.
Addressed marketing mail helps strengthen customer relationships and build new ones.
Whether it’s mailing an existing customer database or reaching prospects using Partially Addressed Mail, SDS provide an end to end service for your print and mail.
To formulate a marketing plan to locate and market to potential service users for a national in-home care brand.
Client had traditionally steered marketing towards end service users only. Our targeting models identified an additional audience, selected family members that are looking for care on behalf of relatives. The targeting model was expanded to include both groups and target rich areas were selected for campaign delivery.
Feedback from initial tests showed a significant uptake. This led to a secondary campaign to recruit staff to cope with increased demand, with both campaigns being rolled out nationally.